Archive - Read the Signs

What if your rebrand solves the wrong problem?

Let me start this week by being somewhat blunt.

Oct 19 • Camilla Eriksson

When Your Reputation Opens the Door

An Unexpected Endorsement

Oct 12 • Camilla Eriksson

How far can McLaren travel before it stops meaning McLaren?

McLaren has made the mark quieter. The rest of the brand now has more to carry.

Oct 4 • Camilla Eriksson

September 2026

What happens when everyone becomes the brand?

More voices mean more reach. They also mean more brand.

Sep 20 • Camilla Eriksson

August 2026

What If You Haven’t Outgrown Your Brand?

Have you ever said, or heard someone say, “We’ve outgrown our brand.”

Aug 30 • Camilla Eriksson

What does it all add up to?

Everything a company does sends signals. Those signals accumulate, interact and shape what the company comes to mean.

Aug 21 • Camilla Eriksson

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